A multi-day culture drop blending sport, style, and community

Presented By

Saucony Annex Modelo Willy Wacky Curato Parlor Forged Apart
Saucony Annex Modelo Willy Wacky Curato Parlor Forged Apart

Forged Convenience is a four-day takeover of Toronto’s Annex Hotel built around the things we actually care about: sneakers, movement, music, food, design, and community. Like your local convenience store reimagined for grown-ups.

From June 4–7, the Annex Hotel transforms into a living cultural hub featuring special events, run clubs, late-night programming, local retailers, giveaways, installations, and a curated Saucony sneaker museum.

Built alongside partners like Saucony, Modelo, Curato Gallery, Parlor23, Passe Shop, Willy Wacky Snacks, and more, Forged Convenience brings together everything we love under one roof for one weekend only.

Stay updated

Sign up for our email list to be the first to hear about updates, launches, and what we’re building next.